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Rental One Reveals Bold New Look

Posted by Doug Miller on

COLLEYVILLE, Texas, March 4, 2019 – With the March 2019 store opening in San Marcos, TX, Rental One will introduce its bold new look to the equipment rental and construction supply industry. With a new company logo for both Rental One and its supply division, R1 Supply, the construction equipment and supplies leader has positioned itself for continued record growth and ease-of-recognition for those wanting to benefit from Rental One’s top-brand equipment, commitment to service excellence and logistics expertise.

The new look will make it easier to distinguish the popular brand from its competition and allows for added flexibility when branding equipment, haul trucks, store signage and team members on job-sites.

“Contractors, Sub-Contractors and other construction professionals want to do business with our brands because of our industry leading equipment uptime, transparent, accurate and honest billing processes and our legacy of delivering dependability and value to every job. We owe it to those we are privileged to serve to be distinctive, bold and forward-moving in our business practices as well as with our new look,” said company Executive Vice President, Chad Alvarez.

“Our hope is that the new logos will be familiar to those that we have served for three generations while positioning us to attract new customers as well,” said company President, Mike O’Neal. ”The new logo incorporates an arrow pointing to the right, which symbolizes our commitment to continually improve and keep moving forward. This is essential to be able to fulfill our mission as a company. Second, the arrow points to the word “One”. We are striving to be our customers #1 choice because of the value we bring to them. Lastly, the new logo font has the #1 integrated into the “R”. Again, our goal is to bring so much value to our customers that they choose us 1st for their equipment, job site container and construction supply needs.”

Rental One plans to roll out the new logo in phases over time, so customers should expect to see the “legacy” logo they are familiar with for a while.

About Rental One:

Rental One’s deep Texas roots go back three generations. The family’s genuine commitment to serving the equipment rental community with excellence has established an unparalleled industry reputation of reliability and integrity. This commitment is what propels Rental One as we continue to grow.

Rental One rents only top, brand name construction equipment and makes available job-site storage containers and mobile offices to retailers, industrial facilities and the construction community. Through R1 Supply, we offer professional assistance and construction supplies to contractors and do-it-yourself homeowners alike.

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